“I've had the privilege of knowing and be a friend of Obie Fernandez, whose multifaceted expertise as a Principal Engineer, author, and technology leader has consistently impressed me. His deep technical knowledge, particularly in Ruby on Rails, is matched by his exceptional business acumen and entrepreneurial spirit. What truly sets Obie apart is his ability to see beyond the code – he has an remarkable talent for identifying market opportunities and translating technical solutions into business value. As a bestselling author and thought leader, Obie has not only shaped industry practices but has also generously shared his knowledge with the broader tech community. His practical approach to technology leadership, demonstrated through his work at Shopify and his role as a Partner at MagmaLabs, showcases his ability to build and scale high-performing engineering teams. Perhaps most impressive is Obie's forward-thinking mindset and his knack for staying ahead of technology trends while remaining grounded in practical implementation. His mentorship has been invaluable, offering insights that bridge the gap between technical excellence and business success. Anyone looking for a technology leader who combines deep technical expertise with business savvy and innovative thinking would be fortunate to work with Obie. He's not just a technologist – he's a visionary who delivers results.”
About
Close to 30 years as a professional technologist, during which I have gained extensive…
Contributions
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How can you prioritize deadlines and maintain client relationships?
Lately I've been using my Olympia virtual assistants to help me keep track of what I'm working on. It is AI backed and uses a chat interface, so it's not as complicated or error prone as trying to use a project management tool such as Trello or JIRA. It's also nice to not have to pay for another tool just for that. In the morning I'll just log what I want to accomplish for the day in a particular conversation, then come back to it whenever I've lost track of my priorities or need to get back on track. Olympia is super cool and available at https://olympia.chat
Activity
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One year ago today, we announced the founding of MARINO. We were under the shadow of a rare total solar eclipse on 4/8/2024, at the Texas Eclipse…
One year ago today, we announced the founding of MARINO. We were under the shadow of a rare total solar eclipse on 4/8/2024, at the Texas Eclipse…
Liked by Obie Fernandez
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Winner, winner, chicken dinner! 😂 Starting something new always comes with uncertainty. Will people listen? Will it resonate? Will it make an…
Winner, winner, chicken dinner! 😂 Starting something new always comes with uncertainty. Will people listen? Will it resonate? Will it make an…
Liked by Obie Fernandez
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so you are telling me you want to start doing content but you are scared your ex co worker from 10 years ago is gonna find it cringe?
so you are telling me you want to start doing content but you are scared your ex co worker from 10 years ago is gonna find it cringe?
Liked by Obie Fernandez
Experience
Publications
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The Rails 4 Way
Addison Wesley
The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Kevin Faustino joins pioneering Rails developer Obie Fernandez to illuminate the entire Rails 4 API, including its most powerful and modern idioms, design approaches, and libraries. They present extensive new and updated content on security, performance, caching, Haml, RSpec, Ajax, the Asset Pipeline, and more.
Through detailed code examples, you’ll dive deep into the…The Rails™ 4 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 4. Kevin Faustino joins pioneering Rails developer Obie Fernandez to illuminate the entire Rails 4 API, including its most powerful and modern idioms, design approaches, and libraries. They present extensive new and updated content on security, performance, caching, Haml, RSpec, Ajax, the Asset Pipeline, and more.
Through detailed code examples, you’ll dive deep into the Rails 4 code base, discover why Rails is designed as it is, and learn how to make it do exactly what you want. Proven in dozens of production systems, this book’s techniques will maximize your productivity and help you build more successful solutions. You’ll want to keep this guide by your computer—you’ll refer to it constantly.Other authorsSee publication -
The Rails 3 Way
Addison Wesley
Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value via clean and maintainable code. The Rails™ 3 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with…
Ruby on Rails strips complexity from the development process, enabling professional developers to focus on what matters most: delivering business value via clean and maintainable code. The Rails™ 3 Way is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity.
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The Rails Way
Addison Wesley
Using detailed code examples, Obie systematically covers Rails’ key capabilities and subsystems. He presents advanced programming techniques, introduces open source libraries that facilitate easy Rails adoption, and offers important insights into testing and production deployment. Dive deep into the Rails codebase together, discovering why Rails behaves as it does– and how to make it behave the way you want it to.
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The Lean Enterprise
Wiley
#1 Best Seller in Lean Management
The first and most comprehensive book on bringing the startup mindset into large organizations. Forget vague notions of creating an "innovative culture." This book reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess.
Even in a tough economic climate, small startups have found ways to create innovative products in shockingly short timeframes. So why should…#1 Best Seller in Lean Management
The first and most comprehensive book on bringing the startup mindset into large organizations. Forget vague notions of creating an "innovative culture." This book reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess.
Even in a tough economic climate, small startups have found ways to create innovative products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the process, strategies, and mentality of high-growth startups. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations.
Respected thought leaders in lean startup methodologies, Owens and Fernandez cover successful enterprise product development, establishment of innovation labs, and acquisition and integration of startups.Other authorsSee publication
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
Recommendations received
32 people have recommended Obie
Join now to viewMore activity by Obie
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“What are the agencies succeeding with AI doing differently than the ones who aren’t?” This was Stacey Steiner's final question for me at Weds…
“What are the agencies succeeding with AI doing differently than the ones who aren’t?” This was Stacey Steiner's final question for me at Weds…
Liked by Obie Fernandez
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My son, Jude, is shooting his shot and hoping to play College Baseball. He is doing "all the things" to give him a fighting chance, but sharing with…
My son, Jude, is shooting his shot and hoping to play College Baseball. He is doing "all the things" to give him a fighting chance, but sharing with…
Liked by Obie Fernandez
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What does leadership look like when the world around you is falling apart?
What does leadership look like when the world around you is falling apart?
Shared by Obie Fernandez
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Apparently Stripe throws the coolest software platform meetups. 🙏 Haven't been in a room full of so many interesting people in a while. Wow…
Apparently Stripe throws the coolest software platform meetups. 🙏 Haven't been in a room full of so many interesting people in a while. Wow…
Liked by Obie Fernandez
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Hey Folks! A quick political post here. As many of you might know, my sister, Susan Crawford, is running for the Wisconsin Supreme Court on April…
Hey Folks! A quick political post here. As many of you might know, my sister, Susan Crawford, is running for the Wisconsin Supreme Court on April…
Liked by Obie Fernandez
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If you’re in NYC and not going to Andrew Yeung ‘s events, what are you doing? I’ve been attending Andrew’s events since the summer of ‘23, and not…
If you’re in NYC and not going to Andrew Yeung ‘s events, what are you doing? I’ve been attending Andrew’s events since the summer of ‘23, and not…
Liked by Obie Fernandez
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What does it mean to become a first-time CEO in NYC as a Parisian? 🤩 In Episode 4 of The First-Time CEO podcast, Marion Siboni, Founder and CEO of…
What does it mean to become a first-time CEO in NYC as a Parisian? 🤩 In Episode 4 of The First-Time CEO podcast, Marion Siboni, Founder and CEO of…
Liked by Obie Fernandez
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